![]() Professor Joanna Wakefield-Scurr, head of the research group in breast health at the University of Portsmouth said many people are misinformed about the importance of wearing a supportive sports bra during exercise. “It’s important to normalise the human body and help inspire future generations to feel confident and unashamed.”Īdidas has extended its range of sports bras to include 43 different styles, available in 72 sizes, after studies estimated that 90 per cent of women aren’t wearing the right size. It’s time to remove the stigma to allow future generations to flourish. ![]() Responding to another Twitter user who accused the retailer of publishing “soft porn”, the brand said: “Breasts are a natural part of the anatomy. “I’m all for boobies and positivity but like.what are they selling? Shouldn’t it at least show how their ‘body positive’ bras support all different kinds of boobies? Or is this just another shock ad designed only to generate revenue by using women’s bodies? Exhausting,” another person said.Īdidas has since responded to the criticisms, writing in a tweet: “We want to celebrate bodies in all their glory and proudly showcase how different we all are.” “Would you do this with men’s genitals? Is this ad directed towards men? Women already know what shapes, sizes and colours breasts come in,” one person wrote. ![]() However, some women accused the brand of sexism and “using” women’s bodies for profit. A lot of girls give up sports because they can’t find the right fit to stay comfortable.” Another person said: “As a father of two daughters that played sports this is way overdue. “I appreciate this so much,” one woman wrote.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |